For over 20 years, I’ve helped shape brands that millions of people interact with every day — leading creative across identity systems, packaging, campaigns, innovation and cultural experiences.

Most recently, as Senior Director of Brand Design at PepsiCo, I led work across brands including Pepsi, Mountain Dew, Starry and Lay’s. My approach combines strategic thinking with emotionally resonant design systems — creating work that is built to scale, participate in culture, and endure over time.