Pepsi Prebiotic Cola
Pepsi Prebiotic Cola introduced a new direction for the brand — combining classic cola taste with modern functional benefits through Pepsi’s first major category innovation in over two decades.
We built a visual identity that signaled a clear shift forward while remaining unmistakably Pepsi — balancing familiarity with meaningful evolution through a more contemporary, better-for-you expression.
My Role
Led creative direction for the launch identity — developing the brand system across packaging, visual identity, retail, and digital touchpoints.
Packaging Identity.
A clean, distinctive packaging system introduced a new visual language for the brand.
The white base created immediate differentiation and signaled a lighter, functional profile.
Beneath the Pepsi logo, a color-rich pedestal referenced brand heritage, while a vibrant ombré gradient conveyed bold flavor and sensory energy.
Brand Expression.
A simplified system extended the identity across touchpoints.
The ombré became a core asset across environments, supported by modern iconography and a pulse motif communicating energy and functionality.
The result was a flexible, contemporary system designed to scale across retail and digital while maintaining a distinct presence within the Pepsi portfolio.
Impact
Initial limited release sold out within two days, signaling strong consumer demand
National rollout established a new growth platform within the Pepsi portfolio
Positioned Pepsi as a credible entrant in the functional beverage space
Reinforced brand relevance within a shifting category landscape
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